Data suggests that 9 months after a Super Bowl victory, winning cities see a rise in births.
Introducing The NFL Super Bowl Babies Choir, here to celebrate 50 years of Super Bowl celebration.

the Super Bowl SPOT

THE MUSIC VIDEO

9 months later, in Denver, CO

THE CASE STUDY

Agency: Grey
Creatives: Patrick Conlon, Will Gardner
CD: Joe Mongonia
ECDs: Jeff Stamp, Leo Savage
Director: Lance Acord

AWARDS:

Cannes Lion: Gold, Entertainment for Music

Cannes Lion: Silver, Film Craft

Cannes Lion: Silver, Promo & Activations

Cannes Lion: Bronze, Film

Cannes Lion: Shortlist Entertainment For Music

Cannes Lion: Shortlist Entertainment For Music

Cannes Lion: Shortlist Film

Cannes Lion: Shortlist Film Craft

Cannes Lion: Shortlist Entertainment

Cannes Lion: Shortlist Promo & Activations

Cannes Lion: Shortlist PR

One Show: Gold, Branded Entertainment

Clio Sports: Gold

Clio Awards: Bronze, Branded Entertainment

Super Clio: Finalist

Webbys: Silver, Viral Marketing