When Florida passed the “Don’t Say Gay” law, NYC Mayor Eric Adams ran billboards in five major Florida cities to invite New Yorkers-turned-Floridians back to their far more progressive city—one in which you can still say “gay”.
AWARDS
Cannes Lions: Bronze, OOH
NY Festivals: Gold, New York City Award
NY Festivals: Silver, Purpose
…
And we pissed off Ron DeSantis, which feels like an award.
Agency: VMLY&R
Creative Squad: Wayne Best, Emily Sander, Josh Parschauer, Will Gardner, Quinn O’Connor
Wrangler of All Things: Graham Smith