• WILL GARDNER | CREATIVE DIRECTOR
Will Gardner | Creative Director
  • WILL GARDNER | CREATIVE DIRECTOR

As a sponsor of the 60th Grammy Awards, Mastercard wanted to share their message of acceptance.
We partnered with seven emerging artists to reimagine a classic song they could all relate to.

THE GRAMMYS TV SPOT:

 

THE TEASER FILM AND ARTISTS' BACKSTORY:

 

THE MUSIC VIDEO:

 

THE CASE STUDY:

 

PRINT and ooh:

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Agency: McCann NY
Creatives: Joel Lundblad, Will Gardner
ECDs: Joyce King Thomas, Pete Jones, Joel Rodriguez
Directors: Jake Nava (Music Video), Natalie Johns (Backstory)
Photographer: Chris Saunders

AWARDS:

Cannes Lion: Shortlist Entertainment

Clios: Silver, Film Craft

Clios: Bronze, Music

NY Festivals: Bronze, Film Craft

NY Festivals: Bronze, Integrated

NY Festivals: Shortlist, Entertainment

NY Festivals: Shortlist, Entertainment

NY Festivals: Shortlist, Film Craft

LIA: Bronze, Music

Shorty Awards: 2x Gold, 3x Bronze, 3 Shortlist